The year is 2016 and air fryers are a newbie to the kitchen. With its bad reputation for being just another type of “fryer”, we decided to prove that healthy meals can be prepared quick and with minimal ingredients in this one bad boy.

We knew that conventional hard selling of its amazing functions just wouldn’t cut it. As such, we went ahead and created what we knew would reach out to the consumers of today - The first ever interactive Social Kitchen food show hosted on Facebook LIVE, with dishes created in real time based on our viewers’ comments and uploaded live.

The result?
5 unique recipes created live and posted to Instagram, reaching over 384,000 people in 4 weeks and receiving over 7,000 interactions on Facebook. Within a few weeks, the video’s view count has sat over 19k.

Featured on: The Drum