To launch Bud Light in China, we stayed away from the Chinese industry norm of showcasing ladies dancing with the beer for a male-centric audience. Instead, we played up the beer’s USP of cold-filtration to show how it’s taste brings vibrant refreshment and energy, to make every moment spontaneous.

This was an interesting experience, working with the China market for the first time ever. Not to mention, the major remote shoot that was pulled off in Shanghai, from Singapore.